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An immersive journey through light and sound; an authentic rave culture experience for a rural university in Southeast Iowa.

The Challenge:

Maharishi International University, a healthy lifestyle campus, sought to provide an authentic rave culture experience to their students. The requirement was to design and produce a multi-featured offering so appealing that the students would rather stay in their small town (10K residents) over Halloween Weekend, rather than travel to a major city for alternative offerings outside of sober party culture. Additional requirements: design and produce effective offerings for introverts and epileptics.

Our Solution:

The team designed a two-pronged offering to simultaneously engage extroverts and introverts, and those with and without photo-sensitivities - fully integrated into one seamless event layout & experience.​

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A "chill-out room" with tarot readings, face painting, and massage, with multiple 5–8-person social nooks and floor seating to engage (solo or in groups) in giant Jenga, assemble glow stick accessories, or play with arm spinners. All shielded from flashing or repetitive lights.

                                                                                                                                                     A dance hall featuring world-class laser shows by City Boy Lasers, high-end sound production, and live glow flow art performers (hoop, poi, and martial staff) on multiple raised platforms. Custom shadow box with integrated dance stage. A Halloween-themed tunnel led between the two rooms for a seamless experience, and a live-print photobooth for guest souvenirs.​

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In Numbers:

  • 245 attendees

  • 3 technology partners (City Boy Lasers, Hawkeye Photobooths, Lucid Journey's Productions)

  • 4 contributor partners (Bring the Noize, DJ Nina, Madame Panda Witch, Wenonah Carter Massage)

  • 4.6/5 average rating for Overall Experience from participant feedback

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