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A flurry of fast-paced team building and strategic play with national pride on the line.

The Challenge:

To fulfill the design of a robust 'Carnival' experience - with multiple (and varied) engagement touch points - while allowing for a natural flow of foot traffic with crowd ebb and flow over a six hour period - Lila needed to find vendors, technology providers, and a venue that would work together as a single unit. We also needed to identify a laser tag technology that would allow for multiple gameplay options and near effortless learning curve of use for new players.

To provide an immersive experience - we would have to design and deliver a meaningful level of World-Building to the space.





Our Solution:

We successfully identified the laser tag technology which fit all our criteria for the Carnival (wireless, respawn capabilities, advanced play), and found a facility for our team to play-test.

We then found a Laser Tag company who used this technology, a obstacle course company to work in tandem with them, and a venue to match the play areas required. Adding LED mini-golf, human foosball, and a partnership with Morehead Media to provide live caricature drawings for visitors. Once all the vendors were secured, we partnered with our friends at Lucid Journey's Productions to design custom lighting and sound for the laser tag field & venue - complete with high output fog machine, a moving laser canopy, and high-lumen colored downlighting for the Red and Blue teams sides (red & blue respectively).


In Numbers:

  • 221 unique visitors

  • Contributor partners: Lucid Journey's ProductionPartyFun Rentals, Midwest Inflatables, Morehead Media

  • 4.9/5 stars for General Fun

  • 4.6/5 stars for Bonding

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